This guide to persuasion discusses the psychology of influence and provides advice on manipulating and persuading other people. Examines the persuasive techniques of notable figures such as Franklin Roosevelt, Winston Churchill, Abraham Lincoln and Adolf Hitler. Includes references and an index. The author is the chief executive of an international consulting and training company. His other publications include 'The Art of Selling' , 'The Dealmaker's Handbook' and 'The Dynamic Presenter'.
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