Description
Draws on a three-year cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product while answering questions about product placement, subliminal advertising, and more. 100,000 first printing.
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toryah1988 has added Harry Potter And The Order Of The Phoenix to their read list.
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Monica has added The Da Vinci Code (Large Print) to their wish list.