The Culture Code: An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
by
Clotaire Rapaille
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Description
An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Reprint. 25,000 first printing.
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